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The effects of Instagram disclosure on consumer reactions t..:
Passebois Ducros, Juliette
;
Euzéby, Florence
;
Machat, Sarah
Recherche et Applications en Marketing (English Edition). 38 (2023) 4 - p. 2-34 , 2023
Link:
https://doi.org/10.1177/20515707231175589
RT Journal T1 <Title>The effects of Instagram disclosure on consumer reactions to sponsored posts: The moderating impact of social media influencers' perceived popularity</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_20515707231175589&Exemplar=1&LAN=DE A1 Passebois Ducros, Juliette A1 Euzéby, Florence A1 Machat, Sarah PB SAGE Publications YR 2023 SN 2051-5707 SN 2051-5707 JF Recherche et Applications en Marketing (English Edition) VO 38 IS 4 SP 2 OP 34 LK http://dx.doi.org/https://doi.org/10.1177/20515707231175589 DO https://doi.org/10.1177/20515707231175589 SF ELIB - SuUB Bremen
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