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1 Ergebnisse
1
Do Organizational Personification and Personality Matter? T..:
Sung, Kang Hoon
;
Kim, Sora
International Journal of Business Communication. 58 (2018) 4 - p. 582-606 , 2018
Link:
https://doi.org/10.1177/2329488418796631
RT Journal T1 <Title>Do Organizational Personification and Personality Matter? The Effect of Interaction and Conversational Tone on Relationship Quality in Social Media</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_2329488418796631&Exemplar=1&LAN=DE A1 Sung, Kang Hoon A1 Kim, Sora PB SAGE Publications YR 2018 SN 2329-4884 SN 2329-4892 JF International Journal of Business Communication VO 58 IS 4 SP 582 OP 606 LK http://dx.doi.org/https://doi.org/10.1177/2329488418796631 DO https://doi.org/10.1177/2329488418796631 SF ELIB - SuUB Bremen
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