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1 Ergebnisse
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Stories or Expositive Messages? Comparing Their Effectivene..:
Pérez, Andrea
;
Baraibar-Diez, Elisa
;
García de los Salmones, María del Mar
International Journal of Business Communication. 61 (2020) 2 - p. 360-384 , 2020
Link:
https://doi.org/10.1177/2329488420939255
RT Journal T1
Stories or Expositive Messages? Comparing Their Effectiveness in Corporate Social Responsibility Communication
UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_2329488420939255&Exemplar=1&LAN=DE A1 Pérez, Andrea A1 Baraibar-Diez, Elisa A1 García de los Salmones, María del Mar PB SAGE Publications YR 2020 SN 2329-4884 SN 2329-4892 JF International Journal of Business Communication VO 61 IS 2 SP 360 OP 384 LK http://dx.doi.org/https://doi.org/10.1177/2329488420939255 DO https://doi.org/10.1177/2329488420939255 SF ELIB - SuUB Bremen
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