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Achieving useful data analytics for marketing: Discrepancie..:
Morales-Serazzi, Manuel
;
González-Benito, Óscar
;
Martos-Partal, Mercedes
BRQ Business Research Quarterly. 26 (2021) 3 - p. 196-215 , 2021
Link:
https://doi.org/10.1177/2340944421996343
RT Journal T1
Achieving useful data analytics for marketing: Discrepancies in information quality for producers and users of information
UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_2340944421996343&Exemplar=1&LAN=DE A1 Morales-Serazzi, Manuel A1 González-Benito, Óscar A1 Martos-Partal, Mercedes PB SAGE Publications YR 2021 SN 2340-9444 SN 2340-9444 JF BRQ Business Research Quarterly VO 26 IS 3 SP 196 OP 215 LK http://dx.doi.org/https://doi.org/10.1177/2340944421996343 DO https://doi.org/10.1177/2340944421996343 SF ELIB - SuUB Bremen
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