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1 Ergebnisse
1
A Consumer Perspective on Foreign Market Entry: Building Br..:
Voss, Kevin E.
;
Tansuhaj, Patriya
Journal of International Consumer Marketing. 11 (1999) 2 - p. 39-58 , 1999
Link:
https://doi.org/10.1300/j046v11n02_03
RT Journal T1 <Title>A Consumer Perspective on Foreign Market Entry: Building Brands Through Brand Alliances</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1300_j046v11n02_03&Exemplar=1&LAN=DE A1 Voss, Kevin E. A1 Tansuhaj, Patriya PB Informa UK Limited YR 1999 SN 0896-1530 SN 1528-7068 JF Journal of International Consumer Marketing VO 11 IS 2 SP 39 OP 58 LK http://dx.doi.org/https://doi.org/10.1300/j046v11n02_03 DO https://doi.org/10.1300/j046v11n02_03 SF ELIB - SuUB Bremen
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