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The Young Adult: A Pragmatic Look at Price in Advertising:
Vaccaro, Joseph P.
Journal of Promotion Management. 7 (2001) 1-2 - p. 141-160 , 2001
Link:
https://doi.org/10.1300/j057v07n01_09
RT Journal T1 <Title>The Young Adult: A Pragmatic Look at Price in Advertising</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1300_j057v07n01_09&Exemplar=1&LAN=DE A1 Vaccaro, Joseph P. PB Informa UK Limited YR 2001 SN 1049-6491 SN 1540-7594 JF Journal of Promotion Management VO 7 IS 1-2 SP 141 OP 160 LK http://dx.doi.org/https://doi.org/10.1300/j057v07n01_09 DO https://doi.org/10.1300/j057v07n01_09 SF ELIB - SuUB Bremen
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