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The Impact of Coupons on Service Quality Evaluations, Risk,..:
Garretson, Judith A.
;
Clow, Kenneth E.
Journal of Restaurant & Foodservice Marketing. 2 (1997) 4 - p. 3-19 , 1997
Link:
https://doi.org/10.1300/j061v02n04_02
RT Journal T1 <Title>The Impact of Coupons on Service Quality Evaluations, Risk, and Purchase Intentions</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1300_j061v02n04_02&Exemplar=1&LAN=DE A1 Garretson, Judith A. A1 Clow, Kenneth E. PB Informa UK Limited YR 1997 SN 1052-214X JF Journal of Restaurant & Foodservice Marketing VO 2 IS 4 SP 3 OP 19 LK http://dx.doi.org/https://doi.org/10.1300/j061v02n04_02 DO https://doi.org/10.1300/j061v02n04_02 SF ELIB - SuUB Bremen
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