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1 Ergebnisse
1
"Fitness" Marketing: Celebrity or Non-Celebrity Endorsement:
Nataraajan, Rajan
;
Chawla, Sudhir K.
Journal of Professional Services Marketing. 15 (1997) 2 - p. 119-129 , 1997
Link:
https://doi.org/10.1300/j090v15n02_09
RT Journal T1 <Title>"Fitness" Marketing: Celebrity or Non-Celebrity Endorsement?</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1300_j090v15n02_09&Exemplar=1&LAN=DE A1 Nataraajan, Rajan A1 Chawla, Sudhir K. PB Informa UK Limited YR 1997 SN 0748-4623 JF Journal of Professional Services Marketing VO 15 IS 2 SP 119 OP 129 LK http://dx.doi.org/https://doi.org/10.1300/j090v15n02_09 DO https://doi.org/10.1300/j090v15n02_09 SF ELIB - SuUB Bremen
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