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Children's Perceptions of Television Commercials: Do They U..:
Vaccaro, Joseph P.
;
Slanemyr, Annelie A.
Journal of Professional Services Marketing. 17 (1998) 1 - p. 153-163 , 1998
Link:
https://doi.org/10.1300/j090v17n01_11
RT Journal T1 <Title>Children's Perceptions of Television Commercials: Do They Understand Its Purpose?</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1300_j090v17n01_11&Exemplar=1&LAN=DE A1 Vaccaro, Joseph P. A1 Slanemyr, Annelie A. PB The Haworth Press YR 1998 SN 0748-4623 JF Journal of Professional Services Marketing VO 17 IS 1 SP 153 OP 163 LK http://dx.doi.org/https://doi.org/10.1300/j090v17n01_11 DO https://doi.org/10.1300/j090v17n01_11 SF ELIB - SuUB Bremen
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