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Customers' Responses to Retail Brand Extensions:
Alexander, Nicholas
;
Colgate, Mark
Journal of Marketing Management. 21 (2005) 3-4 - p. 393-419 , 2005
Link:
https://doi.org/10.1362/0267257053779145
RT Journal T1 <Title>Customers' Responses to Retail Brand Extensions</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1362_0267257053779145&Exemplar=1&LAN=DE A1 Alexander, Nicholas A1 Colgate, Mark PB Informa UK Limited YR 2005 SN 0267-257X SN 1472-1376 JF Journal of Marketing Management VO 21 IS 3-4 SP 393 OP 419 LK http://dx.doi.org/https://doi.org/10.1362/0267257053779145 DO https://doi.org/10.1362/0267257053779145 SF ELIB - SuUB Bremen
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