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1 Ergebnisse
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Examining the exposure-reception-retention link in realisti..:
Schmälzle, Ralf
;
Lim, Sue
;
Cho, Hee Jung
...
PLOS ONE. 18 (2023) 11 - p. e0291924 , 2023
Link:
https://doi.org/10.1371/journal.pone.0291924
RT Journal T1
Examining the exposure-reception-retention link in realistic communication environments via VR and eye-tracking: The VR billboard paradigm
UL https://suche.suub.uni-bremen.de/peid=cr-10.1371_journal.pone.0291924&Exemplar=1&LAN=DE A1 Schmälzle, Ralf A1 Lim, Sue A1 Cho, Hee Jung A1 Wu, Juncheng A1 Bente, Gary A1 Mahmoud, Ali B. PB Public Library of Science (PLoS) YR 2023 SN 1932-6203 JF PLOS ONE VO 18 IS 11 SP e0291924 LK http://dx.doi.org/https://doi.org/10.1371/journal.pone.0291924 DO https://doi.org/10.1371/journal.pone.0291924 SF ELIB - SuUB Bremen
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