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1 Ergebnisse
1
Adding Bricks to Clicks: Predicting the Patterns of Cross-C..:
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
.
Journal of Marketing. 76 (2012) 3 - p. 96-111 , 2012
Link:
https://doi.org/10.1509/jm.09.0081
RT Journal T1
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time
UL https://suche.suub.uni-bremen.de/peid=cr-10.1509_jm.09.0081&Exemplar=1&LAN=DE A1 Avery, Jill A1 Steenburgh, Thomas J. A1 Deighton, John A1 Caravella, Mary PB SAGE Publications YR 2012 SN 0022-2429 SN 1547-7185 JF Journal of Marketing VO 76 IS 3 SP 96 OP 111 LK http://dx.doi.org/https://doi.org/10.1509/jm.09.0081 DO https://doi.org/10.1509/jm.09.0081 SF ELIB - SuUB Bremen
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