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1 Ergebnisse
1
Relating Online, Regional, and National Advertising to Firm..:
Sridhar, Shrihari
;
Germann, Frank
;
Kang, Charles
.
Journal of Marketing. 80 (2016) 4 - p. 39-55 , 2016
Link:
https://doi.org/10.1509/jm.14.0231
RT Journal T1
Relating Online, Regional, and National Advertising to Firm Value
UL https://suche.suub.uni-bremen.de/peid=cr-10.1509_jm.14.0231&Exemplar=1&LAN=DE A1 Sridhar, Shrihari A1 Germann, Frank A1 Kang, Charles A1 Grewal, Rajdeep PB SAGE Publications YR 2016 SN 0022-2429 SN 1547-7185 JF Journal of Marketing VO 80 IS 4 SP 39 OP 55 LK http://dx.doi.org/https://doi.org/10.1509/jm.14.0231 DO https://doi.org/10.1509/jm.14.0231 SF ELIB - SuUB Bremen
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