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1 Ergebnisse
1
What to Convey in Antismoking Advertisements for Adolescent..:
Pechmann, Cornelia
;
Zhao, Guangzhi
;
Goldberg, Marvin E.
.
Journal of Marketing. 67 (2003) 2 - p. 1-18 , 2003
Link:
https://doi.org/10.1509/jmkg.67.2.1.18607
RT Journal T1
What to Convey in Antismoking Advertisements for Adolescents: The use of Protection Motivation Theory to Identify Effective Message Themes
UL https://suche.suub.uni-bremen.de/peid=cr-10.1509_jmkg.67.2.1.18607&Exemplar=1&LAN=DE A1 Pechmann, Cornelia A1 Zhao, Guangzhi A1 Goldberg, Marvin E. A1 Reibling, Ellen Thomas PB SAGE Publications YR 2003 SN 0022-2429 SN 1547-7185 JF Journal of Marketing VO 67 IS 2 SP 1 OP 18 LK http://dx.doi.org/https://doi.org/10.1509/jmkg.67.2.1.18607 DO https://doi.org/10.1509/jmkg.67.2.1.18607 SF ELIB - SuUB Bremen
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