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1 Ergebnisse
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Stuck in the Past: Why Managers Persist with New Product Fa..:
Biyalogorsky, Eyal
;
Boulding, William
;
Staelin, Richard
Journal of Marketing. 70 (2006) 2 - p. 108-121 , 2006
Link:
https://doi.org/10.1509/jmkg.70.2.108
RT Journal T1
Stuck in the Past: Why Managers Persist with New Product Failures
UL https://suche.suub.uni-bremen.de/peid=cr-10.1509_jmkg.70.2.108&Exemplar=1&LAN=DE A1 Biyalogorsky, Eyal A1 Boulding, William A1 Staelin, Richard PB SAGE Publications YR 2006 SN 0022-2429 SN 1547-7185 JF Journal of Marketing VO 70 IS 2 SP 108 OP 121 LK http://dx.doi.org/https://doi.org/10.1509/jmkg.70.2.108 DO https://doi.org/10.1509/jmkg.70.2.108 SF ELIB - SuUB Bremen
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