I agree that this site is using cookies. You can find further informations
here
.
X
Login
Merkliste (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
zur Desktop-Version
Toggle navigation
Merkliste
1 Ergebnisse
1
Negative Spillover in Brand Portfolios: Exploring the Antec..:
Lei, Jing
;
Dawar, Niraj
;
Lemmink, Jos
Journal of Marketing. 72 (2008) 3 - p. 111-123 , 2008
Link:
https://doi.org/10.1509/jmkg.72.3.111
RT Journal T1
Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects
UL https://suche.suub.uni-bremen.de/peid=cr-10.1509_jmkg.72.3.111&Exemplar=1&LAN=DE A1 Lei, Jing A1 Dawar, Niraj A1 Lemmink, Jos PB SAGE Publications YR 2008 SN 0022-2429 SN 1547-7185 JF Journal of Marketing VO 72 IS 3 SP 111 OP 123 LK http://dx.doi.org/https://doi.org/10.1509/jmkg.72.3.111 DO https://doi.org/10.1509/jmkg.72.3.111 SF ELIB - SuUB Bremen
Export
RefWorks (nur Desktop-Version!)
Flow
(Zuerst in
Flow
einloggen, dann importieren)