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1 Ergebnisse
1
Building Store Loyalty through Store Brands:
Corstjens, Marcel
;
Lal, Rajiv
Journal of Marketing Research. 37 (2000) 3 - p. 281-291 , 2000
Link:
https://doi.org/10.1509/jmkr.37.3.281.18781
RT Journal T1 <Title>Building Store Loyalty through Store Brands</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1509_jmkr.37.3.281.18781&Exemplar=1&LAN=DE A1 Corstjens, Marcel A1 Lal, Rajiv PB SAGE Publications YR 2000 SN 0022-2437 SN 1547-7193 JF Journal of Marketing Research VO 37 IS 3 SP 281 OP 291 LK http://dx.doi.org/https://doi.org/10.1509/jmkr.37.3.281.18781 DO https://doi.org/10.1509/jmkr.37.3.281.18781 SF ELIB - SuUB Bremen
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