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On Brands and Word of Mouth:
Lovett, Mitchell J.
;
Peres, Renana
;
Shachar, Ron
Journal of Marketing Research. 50 (2013) 4 - p. 427-444 , 2013
Link:
https://doi.org/10.1509/jmr.11.0458
RT Journal T1 <Title>On Brands and Word of Mouth</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1509_jmr.11.0458&Exemplar=1&LAN=DE A1 Lovett, Mitchell J. A1 Peres, Renana A1 Shachar, Ron PB SAGE Publications YR 2013 SN 0022-2437 SN 1547-7193 JF Journal of Marketing Research VO 50 IS 4 SP 427 OP 444 LK http://dx.doi.org/https://doi.org/10.1509/jmr.11.0458 DO https://doi.org/10.1509/jmr.11.0458 SF ELIB - SuUB Bremen
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