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1 Ergebnisse
1
Asymmetric Roles of Advertising and Marketing Capability in..:
Xiong, Guiyang
;
Bharadwaj, Sundar
Journal of Marketing Research. 50 (2013) 6 - p. 706-724 , 2013
Link:
https://doi.org/10.1509/jmr.12.0278
RT Journal T1
Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great
UL https://suche.suub.uni-bremen.de/peid=cr-10.1509_jmr.12.0278&Exemplar=1&LAN=DE A1 Xiong, Guiyang A1 Bharadwaj, Sundar PB SAGE Publications YR 2013 SN 0022-2437 SN 1547-7193 JF Journal of Marketing Research VO 50 IS 6 SP 706 OP 724 LK http://dx.doi.org/https://doi.org/10.1509/jmr.12.0278 DO https://doi.org/10.1509/jmr.12.0278 SF ELIB - SuUB Bremen
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