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1 Ergebnisse
1
Beyond the Target Customer: Social Effects of Customer Rela..:
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
.
Journal of Marketing Research. 54 (2017) 3 - p. 347-363 , 2017
Link:
https://doi.org/10.1509/jmr.15.0442
RT Journal T1
Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns
UL https://suche.suub.uni-bremen.de/peid=cr-10.1509_jmr.15.0442&Exemplar=1&LAN=DE A1 Ascarza, Eva A1 Ebbes, Peter A1 Netzer, Oded A1 Danielson, Matthew PB SAGE Publications YR 2017 SN 0022-2437 SN 1547-7193 JF Journal of Marketing Research VO 54 IS 3 SP 347 OP 363 LK http://dx.doi.org/https://doi.org/10.1509/jmr.15.0442 DO https://doi.org/10.1509/jmr.15.0442 SF ELIB - SuUB Bremen
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