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Retention Futility: Targeting High-Risk Customers Might be ..:
Ascarza, Eva
Journal of Marketing Research. 55 (2018) 1 - p. 80-98 , 2018
Link:
https://doi.org/10.1509/jmr.16.0163
RT Journal T1 <Title>Retention Futility: Targeting High-Risk Customers Might be Ineffective</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1509_jmr.16.0163&Exemplar=1&LAN=DE A1 Ascarza, Eva PB SAGE Publications YR 2018 SN 0022-2437 SN 1547-7193 JF Journal of Marketing Research VO 55 IS 1 SP 80 OP 98 LK http://dx.doi.org/https://doi.org/10.1509/jmr.16.0163 DO https://doi.org/10.1509/jmr.16.0163 SF ELIB - SuUB Bremen
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