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Responsible Marketing: Doing Well by Doing Good:
Bhattacharya, CB
GfK Marketing Intelligence Review. 8 (2016) 1 - p. 8-17 , 2016
Link:
https://doi.org/10.1515/gfkmir-2016-0002
RT Journal T1 <Title>Responsible Marketing: Doing Well by Doing Good</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1515_gfkmir-2016-0002&Exemplar=1&LAN=DE A1 Bhattacharya, CB PB Walter de Gruyter GmbH YR 2016 SN 1865-5866 JF GfK Marketing Intelligence Review VO 8 IS 1 SP 8 OP 17 LK http://dx.doi.org/https://doi.org/10.1515/gfkmir-2016-0002 DO https://doi.org/10.1515/gfkmir-2016-0002 SF ELIB - SuUB Bremen
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