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1 Ergebnisse
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Impact of Entertainment Motivational Drivers on User Accept..:
Mir, Imran Anwar
Zagreb International Review of Economics and Business. 20 (2017) 1 - p. 19-47 , 2017
Link:
https://doi.org/10.1515/zireb-2017-0006
RT Journal T1 <Title>Impact of Entertainment Motivational Drivers on User Acceptance of Online Social Network Banner Advertising: A Gratification Perspective</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1515_zireb-2017-0006&Exemplar=1&LAN=DE A1 Mir, Imran Anwar PB Walter de Gruyter GmbH YR 2017 SN 1849-1162 JF Zagreb International Review of Economics and Business VO 20 IS 1 SP 19 OP 47 LK http://dx.doi.org/https://doi.org/10.1515/zireb-2017-0006 DO https://doi.org/10.1515/zireb-2017-0006 SF ELIB - SuUB Bremen
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