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1 Ergebnisse
1
B2B Brand Architecture:
Muylle, Steve
;
Dawar, Niraj
;
Rangarajan, Deva
California Management Review. 54 (2012) 2 - p. 58-71 , 2012
Link:
https://doi.org/10.1525/cmr.2012.54.2.58
RT Journal T1 <Title>B2B Brand Architecture</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1525_cmr.2012.54.2.58&Exemplar=1&LAN=DE A1 Muylle, Steve A1 Dawar, Niraj A1 Rangarajan, Deva PB SAGE Publications YR 2012 SN 0008-1256 SN 2162-8564 JF California Management Review VO 54 IS 2 SP 58 OP 71 LK http://dx.doi.org/https://doi.org/10.1525/cmr.2012.54.2.58 DO https://doi.org/10.1525/cmr.2012.54.2.58 SF ELIB - SuUB Bremen
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