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1 Ergebnisse
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Addressable TV Advertising Enhances Advertising Effectivene..:
Gumilevskaya, Sofia
;
Devlin, Joseph
;
Richardson, Daniel
...
Organizations and Markets in Emerging Economies. 14 (2023) 2(28) - p. 386-411 , 2023
Link:
https://doi.org/10.15388/omee.2023.14.98
RT Journal T1 <Title>Addressable TV Advertising Enhances Advertising Effectiveness</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.15388_omee.2023.14.98&Exemplar=1&LAN=DE A1 Gumilevskaya, Sofia A1 Devlin, Joseph A1 Richardson, Daniel A1 Diab, Habiba A1 Liu, Zutao A1 Casey-Miller, Phoebe PB Vilnius University Press YR 2023 SN 2345-0037 SN 2029-4581 JF Organizations and Markets in Emerging Economies VO 14 IS 2(28) SP 386 OP 411 LK http://dx.doi.org/https://doi.org/10.15388/omee.2023.14.98 DO https://doi.org/10.15388/omee.2023.14.98 SF ELIB - SuUB Bremen
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