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1 Ergebnisse
1
A Qualitative Investigation of Academic and Athletic Brand ..:
Harrison, C. Keith
;
Bukstein, Scott
;
Sutton, William A.
...
Journal of Higher Education Athletics & Innovation. , 2019
Link:
https://doi.org/10.15763/issn.2376-5267.2018.1.5.15-36
RT Journal T1
A Qualitative Investigation of Academic and Athletic Brand Representations: Applying Lovemarks Theory to Cultural Symbol
UL https://suche.suub.uni-bremen.de/peid=cr-10.15763_issn.2376-5267.2018.1.5.15-36&Exemplar=1&LAN=DE A1 Harrison, C. Keith A1 Bukstein, Scott A1 Sutton, William A. A1 McArdle, Danielle Heceta A1 Dickens, Jessie A1 Lawrence, S. Malia PB University of Oklahoma Libraries YR 2019 SN 2376-5267 JF Journal of Higher Education Athletics & Innovation IS 5 SP 15 OP 36 LK http://dx.doi.org/https://doi.org/10.15763/issn.2376-5267.2018.1.5.15-36 DO https://doi.org/10.15763/issn.2376-5267.2018.1.5.15-36 SF ELIB - SuUB Bremen
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