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1 Ergebnisse
1
Selling when Brand Image Matters:
Buehler, Stefan
;
Halbheer, Daniel
Journal of Institutional and Theoretical Economics. 167 (2011) 1 - p. 102 , 2011
Link:
https://doi.org/10.1628/093245611794656598
RT Journal T1 <Title>Selling when Brand Image Matters</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1628_093245611794656598&Exemplar=1&LAN=DE A1 Buehler, Stefan A1 Halbheer, Daniel PB Mohr Siebeck YR 2011 SN 0932-4569 JF Journal of Institutional and Theoretical Economics VO 167 IS 1 SP 102 LK http://dx.doi.org/https://doi.org/10.1628/093245611794656598 DO https://doi.org/10.1628/093245611794656598 SF ELIB - SuUB Bremen
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