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Effect of Variety Seeking and Electronic Word of Mouth on B..:
Palma, Marisa Arnindita
;
Iriani, Sri Setyo
;
Harti, Harti
International Journal of Multicultural and Multireligious Understanding. 8 (2021) 8 - p. 333 , 2021
Link:
https://doi.org/10.18415/ijmmu.v8i8.2976
RT Journal T1 <Title>Effect of Variety Seeking and Electronic Word of Mouth on Brand Switching (Study on Millennial Generation as Modern Coffee Shop Consumers in Surabaya)</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.18415_ijmmu.v8i8.2976&Exemplar=1&LAN=DE A1 Palma, Marisa Arnindita A1 Iriani, Sri Setyo A1 Harti, Harti PB International Journal of Multicultural and Multireligious Understanding (IJMMU) YR 2021 SN 2364-5369 SN 2364-5369 JF International Journal of Multicultural and Multireligious Understanding VO 8 IS 8 SP 333 LK http://dx.doi.org/https://doi.org/10.18415/ijmmu.v8i8.2976 DO https://doi.org/10.18415/ijmmu.v8i8.2976 SF ELIB - SuUB Bremen
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