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The impact of interactive marketing on the marketing perfor..:

Kaunda, Kenneth ; Thuo, John Kuria ; Kwendo, Evans
International Journal of Research in Business and Social Science (2147- 4478).  12 (2023)  4 - p. 88-95 , 2023
Link: https://doi.org/10.20525/ijrbs.v12i4.2533