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1 Ergebnisse
1
Consumer Perceived Brand Innovativeness and Authenticity of..:
Bu, Huimei
;
Huang, Rui
;
Liang, Shiyu
.
Psychology Research and Behavior Management. 16 (2023) - p. 2481-2498 , 2023
Link:
https://doi.org/10.2147/prbm.s407396
RT Journal T1 <Title>Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.2147_prbm.s407396&Exemplar=1&LAN=DE A1 Bu, Huimei A1 Huang, Rui A1 Liang, Shiyu A1 Liao, Xia PB Informa UK Limited YR 2023 SN 1179-1578 JF Psychology Research and Behavior Management VO 16 SP 2481 OP 2498 LK http://dx.doi.org/https://doi.org/10.2147/prbm.s407396 DO https://doi.org/10.2147/prbm.s407396 SF ELIB - SuUB Bremen
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