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1 Ergebnisse
1
Greenwashing e demarketing: análise e comparação da reação ..:
Andreoli, Taís Pasquotto
;
Negrais, Juliana
Navus - Revista de Gestão e Tecnologia. 13 (2023) - p. 1-18 , 2023
Link:
https://doi.org/10.22279/navus.v13.1780
RT Journal T1
Greenwashing e demarketing: análise e comparação da reação dos consumidores por meio de um grupo focal
UL https://suche.suub.uni-bremen.de/peid=cr-10.22279_navus.v13.1780&Exemplar=1&LAN=DE A1 Andreoli, Taís Pasquotto A1 Negrais, Juliana PB Servico Nacional de Aprendizagem Comercial / SENAC SC YR 2023 SN 2237-4558 JF Navus - Revista de Gestão e Tecnologia VO 13 SP 1 OP 18 LK http://dx.doi.org/https://doi.org/10.22279/navus.v13.1780 DO https://doi.org/10.22279/navus.v13.1780 SF ELIB - SuUB Bremen
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