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1 Ergebnisse
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Seeding a Message to Harvest Reach. Predicting and Optimizi..:
van der Lans, Ralf
;
van Bruggen, Gerrit
;
Eliashberg, Jehoshua
.
GfK Marketing Intelligence Review. 4 (2012) 1 - p. 32-41 , 2012
Link:
https://doi.org/10.2478/gfkmir-2014-0039
RT Journal T1
Seeding a Message to Harvest Reach. Predicting and Optimizing the Spread of Electronic Word-of-Mouth
UL https://suche.suub.uni-bremen.de/peid=cr-10.2478_gfkmir-2014-0039&Exemplar=1&LAN=DE A1 van der Lans, Ralf A1 van Bruggen, Gerrit A1 Eliashberg, Jehoshua A1 Wierenga, Berend PB Walter de Gruyter GmbH YR 2012 SN 1865-5866 JF GfK Marketing Intelligence Review VO 4 IS 1 SP 32 OP 41 LK http://dx.doi.org/https://doi.org/10.2478/gfkmir-2014-0039 DO https://doi.org/10.2478/gfkmir-2014-0039 SF ELIB - SuUB Bremen
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