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When Humanizing Customer Service Chatbots Might Backfire:
Hadi, Rhonda
NIM Marketing Intelligence Review. 11 (2019) 2 - p. 30-35 , 2019
Link:
https://doi.org/10.2478/nimmir-2019-0013
RT Journal T1 <Title>When Humanizing Customer Service Chatbots Might Backfire</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.2478_nimmir-2019-0013&Exemplar=1&LAN=DE A1 Hadi, Rhonda PB Walter de Gruyter GmbH YR 2019 SN 2628-166X JF NIM Marketing Intelligence Review VO 11 IS 2 SP 30 OP 35 LK http://dx.doi.org/https://doi.org/10.2478/nimmir-2019-0013 DO https://doi.org/10.2478/nimmir-2019-0013 SF ELIB - SuUB Bremen
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