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1 Ergebnisse
1
Consumer consideration of sponsor brands they do not rememb..:
Herrmann, Jean-Luc
;
Walliser, Björn
;
Kacha, Mathieu
International Journal of Advertising. 30 (2011) 2 - p. 259-281 , 2011
Link:
https://doi.org/10.2501/ija-30-2-259-281
RT Journal T1
Consumer consideration of sponsor brands they do not remember: Taking a wider look at the memorisation effects of sponsorship
UL https://suche.suub.uni-bremen.de/peid=cr-10.2501_ija-30-2-259-281&Exemplar=1&LAN=DE A1 Herrmann, Jean-Luc A1 Walliser, Björn A1 Kacha, Mathieu PB Informa UK Limited YR 2011 SN 0265-0487 SN 1759-3948 JF International Journal of Advertising VO 30 IS 2 SP 259 OP 281 LK http://dx.doi.org/https://doi.org/10.2501/ija-30-2-259-281 DO https://doi.org/10.2501/ija-30-2-259-281 SF ELIB - SuUB Bremen
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