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Evidence-based advertising: An application to persuasion:
Scott Armstrong, J.
International Journal of Advertising. 30 (2011) 5 - p. 743-767 , 2011
Link:
https://doi.org/10.2501/ija-30-5-743-767
RT Journal T1 <Title>Evidence-based advertising: An application to persuasion</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.2501_ija-30-5-743-767&Exemplar=1&LAN=DE A1 Scott Armstrong, J. PB Informa UK Limited YR 2011 SN 0265-0487 SN 1759-3948 JF International Journal of Advertising VO 30 IS 5 SP 743 OP 767 LK http://dx.doi.org/https://doi.org/10.2501/ija-30-5-743-767 DO https://doi.org/10.2501/ija-30-5-743-767 SF ELIB - SuUB Bremen
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