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The Benefit of Social Media: Bulletin Board Focus Groups as..:
Rolland, Sylvie E.
;
Parmentier, Guy
International Journal of Market Research. 55 (2013) 6 - p. 809-827 , 2013
Link:
https://doi.org/10.2501/ijmr-2013-068
RT Journal T1 <Title>The Benefit of Social Media: Bulletin Board Focus Groups as a Tool for Co-creation</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.2501_ijmr-2013-068&Exemplar=1&LAN=DE A1 Rolland, Sylvie E. A1 Parmentier, Guy PB SAGE Publications YR 2013 SN 1470-7853 SN 2515-2173 JF International Journal of Market Research VO 55 IS 6 SP 809 OP 827 LK http://dx.doi.org/https://doi.org/10.2501/ijmr-2013-068 DO https://doi.org/10.2501/ijmr-2013-068 SF ELIB - SuUB Bremen
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