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1
Joe Camel: Post-mortem of a brand spokesperson:
Weinberger, Marc G.
;
Spotts, Harlan E.
;
Markos, Ereni
International Journal of Advertising. 29 (2010) 3 - p. 401-430 , 2010
Link:
https://doi.org/10.2501/s0265048710201245
RT Journal T1
Joe Camel: Post-mortem of a brand spokesperson
UL https://suche.suub.uni-bremen.de/peid=cr-10.2501_s0265048710201245&Exemplar=1&LAN=DE A1 Weinberger, Marc G. A1 Spotts, Harlan E. A1 Markos, Ereni PB Informa UK Limited YR 2010 SN 0265-0487 SN 1759-3948 JF International Journal of Advertising VO 29 IS 3 SP 401 OP 430 LK http://dx.doi.org/https://doi.org/10.2501/s0265048710201245 DO https://doi.org/10.2501/s0265048710201245 SF ELIB - SuUB Bremen
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