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1 Ergebnisse
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A PLS-SEM Based Approach: Analyzing Generation Z Purchase I..:
Kumar, Vikas
;
Preeti
;
Saheb, Shaiku Shahida
...
Big Data Mining and Analytics. 6 (2023) 4 - p. 491-503 , 2023
Link:
https://doi.org/10.26599/bdma.2022.9020033
RT Journal T1
A PLS-SEM Based Approach: Analyzing Generation Z Purchase Intention Through Facebook's Big Data
UL https://suche.suub.uni-bremen.de/peid=cr-10.26599_bdma.2022.9020033&Exemplar=1&LAN=DE A1 Kumar, Vikas A1 Preeti A1 Saheb, Shaiku Shahida A1 Kumari, Sunil A1 Pathak, Kanishka A1 Chandel, Jai Kishan A1 Varshney, Neeraj A1 Kumar, Ankit PB Tsinghua University Press YR 2023 SN 2096-0654 SN 2097-406X JF Big Data Mining and Analytics VO 6 IS 4 SP 491 OP 503 LK http://dx.doi.org/https://doi.org/10.26599/bdma.2022.9020033 DO https://doi.org/10.26599/bdma.2022.9020033 SF ELIB - SuUB Bremen
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