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Measuring the Effects of Soap Operas on Television Viewers:..:

Zaheen, Beenish ; Safdar, Aasima ; Bhatti, Muhammad Ahsan
Journal of Business and Social Review in Emerging Economies.  8 (2022)  1 - p. 83-96 , 2022
Link: https://doi.org/10.26710/jbsee.v8i1.2143