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1 Ergebnisse
1
Attention to Banner Ads and Their Effectiveness: An Eye-Tra..:
Lee, JooWon
;
Ahn, Jae-Hyeon
International Journal of Electronic Commerce. 17 (2012) 1 - p. 119-137 , 2012
Link:
https://doi.org/10.2753/jec1086-4415170105
RT Journal T1 <Title>Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.2753_jec1086-4415170105&Exemplar=1&LAN=DE A1 Lee, JooWon A1 Ahn, Jae-Hyeon PB Informa UK Limited YR 2012 SN 1086-4415 SN 1557-9301 JF International Journal of Electronic Commerce VO 17 IS 1 SP 119 OP 137 LK http://dx.doi.org/https://doi.org/10.2753/jec1086-4415170105 DO https://doi.org/10.2753/jec1086-4415170105 SF ELIB - SuUB Bremen
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