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Meaning Matters:
Puntoni, Stefano
;
Schroeder, Jonathan E.
;
Ritson, Mark
Journal of Advertising. 39 (2010) 2 - p. 51-64 , 2010
Link:
https://doi.org/10.2753/joa0091-3367390204
RT Journal T1 <Title>Meaning Matters</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.2753_joa0091-3367390204&Exemplar=1&LAN=DE A1 Puntoni, Stefano A1 Schroeder, Jonathan E. A1 Ritson, Mark PB Informa UK Limited YR 2010 SN 0091-3367 SN 1557-7805 JF Journal of Advertising VO 39 IS 2 SP 51 OP 64 LK http://dx.doi.org/https://doi.org/10.2753/joa0091-3367390204 DO https://doi.org/10.2753/joa0091-3367390204 SF ELIB - SuUB Bremen
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