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An Application of the Investment Model to Buyer-Seller Rela..:
Moon, Mark A.
;
Bonney, Leff
Journal of Marketing Theory and Practice. 15 (2007) 4 - p. 335-347 , 2007
Link:
https://doi.org/10.2753/mtp1069-6679150404
RT Journal T1 <Title>An Application of the Investment Model to Buyer-Seller Relationships: A Dyadic Perspective</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.2753_mtp1069-6679150404&Exemplar=1&LAN=DE A1 Moon, Mark A. A1 Bonney, Leff PB Informa UK Limited YR 2007 SN 1069-6679 SN 1944-7175 JF Journal of Marketing Theory and Practice VO 15 IS 4 SP 335 OP 347 LK http://dx.doi.org/https://doi.org/10.2753/mtp1069-6679150404 DO https://doi.org/10.2753/mtp1069-6679150404 SF ELIB - SuUB Bremen
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