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1
Role of Nonprice Variables in Intertier Competition:
Sivakumar, K.
;
Nakata, Cheryl
;
Aggarwal, Praveen
..
Journal of Marketing Theory and Practice. 17 (2009) 4 - p. 351-368 , 2009
Link:
https://doi.org/10.2753/mtp1069-6679170404
RT Journal T1 <Title>Role of Nonprice Variables in Intertier Competition</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.2753_mtp1069-6679170404&Exemplar=1&LAN=DE A1 Sivakumar, K. A1 Nakata, Cheryl A1 Aggarwal, Praveen A1 Chitturi, Ravindra A1 Koukova, Nevena T. PB Informa UK Limited YR 2009 SN 1069-6679 SN 1944-7175 JF Journal of Marketing Theory and Practice VO 17 IS 4 SP 351 OP 368 LK http://dx.doi.org/https://doi.org/10.2753/mtp1069-6679170404 DO https://doi.org/10.2753/mtp1069-6679170404 SF ELIB - SuUB Bremen
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