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1 Ergebnisse
1
Circumventing Traditional Markets: An Empirical Study of th..:
Wolf, Marco
;
McQuitty, Shaun
Journal of Marketing Theory and Practice. 21 (2013) 2 - p. 195-210 , 2013
Link:
https://doi.org/10.2753/mtp1069-6679210205
RT Journal T1 <Title>Circumventing Traditional Markets: An Empirical Study of the Marketplace Motivations and Outcomes of Consumers' Do-It-Yourself Behaviors</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.2753_mtp1069-6679210205&Exemplar=1&LAN=DE A1 Wolf, Marco A1 McQuitty, Shaun PB Informa UK Limited YR 2013 SN 1069-6679 SN 1944-7175 JF Journal of Marketing Theory and Practice VO 21 IS 2 SP 195 OP 210 LK http://dx.doi.org/https://doi.org/10.2753/mtp1069-6679210205 DO https://doi.org/10.2753/mtp1069-6679210205 SF ELIB - SuUB Bremen
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