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1 Ergebnisse
1
Self-Endorsed Advertisements: When the Self Persuades the S..:
Ahn, Sun Joo
;
Bailenson, Jeremy
Journal of Marketing Theory and Practice. 22 (2014) 2 - p. 135-136 , 2014
Link:
https://doi.org/10.2753/mtp1069-6679220203
RT Journal T1 <Title>Self-Endorsed Advertisements: When the Self Persuades the Self</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.2753_mtp1069-6679220203&Exemplar=1&LAN=DE A1 Ahn, Sun Joo A1 Bailenson, Jeremy PB Informa UK Limited YR 2014 SN 1069-6679 SN 1944-7175 JF Journal of Marketing Theory and Practice VO 22 IS 2 SP 135 OP 136 LK http://dx.doi.org/https://doi.org/10.2753/mtp1069-6679220203 DO https://doi.org/10.2753/mtp1069-6679220203 SF ELIB - SuUB Bremen
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