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1 Ergebnisse
1
Sales Buy-In of Marketing Strategies: Exploration of its Nu..:
Malshe, Avinash
;
Sohi, Ravipreet S.
Journal of Personal Selling & Sales Management. 29 (2009) 3 - p. 207-225 , 2009
Link:
https://doi.org/10.2753/pss0885-3134290301
RT Journal T1 <Title>Sales Buy-In of Marketing Strategies: Exploration of its Nuances, Antecedents, and Contextual Conditions</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.2753_pss0885-3134290301&Exemplar=1&LAN=DE A1 Malshe, Avinash A1 Sohi, Ravipreet S. PB Informa UK Limited YR 2009 SN 0885-3134 SN 1557-7813 JF Journal of Personal Selling & Sales Management VO 29 IS 3 SP 207 OP 225 LK http://dx.doi.org/https://doi.org/10.2753/pss0885-3134290301 DO https://doi.org/10.2753/pss0885-3134290301 SF ELIB - SuUB Bremen
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