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1 Ergebnisse
1
IMPACT OF CELEBRITY ENDORSEMENTS ON SALES PERFORMANCE: A ST..:
Osei, Francis
;
Ato Kwamena Abakah, Anthony Harrison
;
Kankam-Kwarteng, Collins
Journal of Business Management and Accounting. 14 (2024) 2 - p. 277-305 , 2024
Link:
https://doi.org/10.32890/jbma2024.14.2.4
RT Journal T1
IMPACT OF CELEBRITY ENDORSEMENTS ON SALES PERFORMANCE: A STUDY OF THE BEVERAGE INDUSTRY IN GHANA
UL https://suche.suub.uni-bremen.de/peid=cr-10.32890_jbma2024.14.2.4&Exemplar=1&LAN=DE A1 Osei, Francis A1 Ato Kwamena Abakah, Anthony Harrison A1 Kankam-Kwarteng, Collins PB UUM Press, Universiti Utara Malaysia YR 2024 SN 2636-9249 SN 2231-9298 JF Journal of Business Management and Accounting VO 14 IS 2 SP 277 OP 305 LK http://dx.doi.org/https://doi.org/10.32890/jbma2024.14.2.4 DO https://doi.org/10.32890/jbma2024.14.2.4 SF ELIB - SuUB Bremen
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