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1 Ergebnisse
1
Theory-Guided Analytics Process: Using Theories to Underpin..:
Lim, Tristan
;
Pan, Tao
;
Ong, Chin Sin
..
Analytics. 2 (2023) 1 - p. 105-131 , 2023
Link:
https://doi.org/10.3390/analytics2010007
RT Journal T1
Theory-Guided Analytics Process: Using Theories to Underpin an Analytics Process for New Banking Product Development Using Segmentation-Based Marketing Analytics Leveraging on Marketing Intelligence
UL https://suche.suub.uni-bremen.de/peid=cr-10.3390_analytics2010007&Exemplar=1&LAN=DE A1 Lim, Tristan A1 Pan, Tao A1 Ong, Chin Sin A1 Chen, Shuaiwei A1 Chia, Jie Jun Jeremy PB MDPI AG YR 2023 SN 2813-2203 JF Analytics VO 2 IS 1 SP 105 OP 131 LK http://dx.doi.org/https://doi.org/10.3390/analytics2010007 DO https://doi.org/10.3390/analytics2010007 SF ELIB - SuUB Bremen
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