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How to Engage Consumers through Effective Social Media Use—..:
Aydin, Gokhan
;
Uray, Nimet
;
Silahtaroglu, Gokhan
Journal of Theoretical and Applied Electronic Commerce Research. 16 (2021) 4 - p. 768-790 , 2021
Link:
https://doi.org/10.3390/jtaer16040044
RT Journal T1 <Title>How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.3390_jtaer16040044&Exemplar=1&LAN=DE A1 Aydin, Gokhan A1 Uray, Nimet A1 Silahtaroglu, Gokhan PB MDPI AG YR 2021 SN 0718-1876 JF Journal of Theoretical and Applied Electronic Commerce Research VO 16 IS 4 SP 768 OP 790 LK http://dx.doi.org/https://doi.org/10.3390/jtaer16040044 DO https://doi.org/10.3390/jtaer16040044 SF ELIB - SuUB Bremen
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