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1 Ergebnisse
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Influence of Regulatory Fit Theory on Persuasion from Googl..:
Giraldo-Romero, Yessica-Ileana
;
Pérez-de-los-Cobos-Agüero, Carmen
;
Muñoz-Leiva, Francisco
..
Journal of Theoretical and Applied Electronic Commerce Research. 16 (2021) 5 - p. 1165-1185 , 2021
Link:
https://doi.org/10.3390/jtaer16050066
RT Journal T1
Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study
UL https://suche.suub.uni-bremen.de/peid=cr-10.3390_jtaer16050066&Exemplar=1&LAN=DE A1 Giraldo-Romero, Yessica-Ileana A1 Pérez-de-los-Cobos-Agüero, Carmen A1 Muñoz-Leiva, Francisco A1 Higueras-Castillo, Elena A1 Liébana-Cabanillas, Francisco PB MDPI AG YR 2021 SN 0718-1876 JF Journal of Theoretical and Applied Electronic Commerce Research VO 16 IS 5 SP 1165 OP 1185 LK http://dx.doi.org/https://doi.org/10.3390/jtaer16050066 DO https://doi.org/10.3390/jtaer16050066 SF ELIB - SuUB Bremen
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